Sellers

Overpricing listing strategy

Overpriced Listings: The Only Time You Should Take Them (+ the perfect script)

So you get the listing appointment, work your charm, present your case, and even after all the data the seller wants to knowingly overprice their home. What do you do? Do you take it? Is it worth the stress and blemish on your reputation? Before you bail, know there’s a solution that’s a win for …

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The Total Newbie’s Introduction to a Real Estate Comparative Market Analysis

A CMA is a Comparative Market Analysis – an evaluation of recently SOLD homes similar in size condition, age, and style (called comparables). This is used to determine the current fair market value when listing a home or making an offer. A solid CMA can make or break a deal, but keep in mind it’s …

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5 Ways You’re Not Connecting with Past Clients (and Why Your Referral Business Sucks)

The latest NAR survey shows that 79% of buyers would use their agent again or refer them to friends and family. Would you be the first one that comes to mind when it comes time to sell? You’ve already built their trust, done the hard work, and created a happy client, but chances are other …

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