So you get the listing appointment, work your charm, present your case, and even after all the data the seller wants to knowingly overprice their home. What do you do? Do you take it? Is it worth the stress and…
1. Open Houses (A lot of them) If you've been following me for awhile, you should already know how I feel about open houses. If you don't, well open houses have consistently proven to be the #1 method for generating…
Online quizzes and calculators have recently become very popular and are surprisingly effective for generating huge amounts of leads online. (The quiz embedded below is the same quiz that this tutorial covers.) It's as though people love interactive and engaging content. ????…
So, all us modern real estate professionals know the importance and value of an email address and we know that we need to be growing our database. And by now most of us know what a lead magnet is and/or…
The following strategies for generating leads are all pretty low-tech and don't require you to have a fancy website or be an expert in Facebook ads but they do flat out work. As long as you can follow instructions and…
Simple follow up strategy for FSBO sellers Turning FSBOs into listings and a real revenue stream doesn't have to be complicated, expensive or painful. This strategy is simple to follow, easy to execute and is a proven method that is…
1. What went well? 2. What didn't go well? 3. What's the plan for next year? I want to be able to look back on my year's in review articles and not depend on my memory to help me remember…
Geographic farming aka hyper-focusing on a specific area is in my opinion, THE best way for a real estate agent or broker to generate leads and build a sustainable business. Especially now with all of the online portals, people want…
Blogging is a powerful tool for lead generation and an absolute necessity for a successful geographic farming strategy. One of my favorite aspects of blogging is that once you hit publish, you now have an asset on the internet that, if done…
How I Know Open Houses Work Being in the business since high school, I’ve always somewhat known the power of holding open houses but I didn’t really respect them. That didn’t happen for at least 2 years. Up until the big…
