Listings

open house guide

The Modern Realtor’s Guide to Holding Open Houses (That Actually Work)

How I Know Open Houses Work Being in the business since high school, I’ve always somewhat known the power of holding open houses but I didn’t really respect them. That didn’t happen for at least 2 years. Up until the big a-ha moment, I mainly did open houses to please my sellers but I pretty much …

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The Total Newbie’s Introduction to a Real Estate Comparative Market Analysis

A CMA is a Comparative Market Analysis – an evaluation of recently SOLD homes similar in size condition, age, and style (called comparables). This is used to determine the current fair market value when listing a home or making an offer. A solid CMA can make or break a deal, but keep in mind it’s …

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8 Steps to Make Your Listing Descriptions Irresistible. And Not Cheesy.

Not only is a lively property description good for your seller, it’s guaranteed to get people listing with you. It shows you’re creative, passionate about your career, and outside of ordinary.

Aside from sexy listing photos, a colorful property description is your most powerful marketing tool. Let the buyer’s imagination run wild and have them envisioning themselves living in the home before they even see it.